F/W ‘18 | A Guide to Officially Licensed Nostalgia Gifting
#ThePreGame | Throw on your favorite Wu-Tang track, & browse the new collab from New York based Milk Makeup & Staten Island’s finest. Postmodern Indigenous is an affiliate of the cosmetics arm of the creative studio & agency Milk, & is underwritten as a creative project & platform through your purchases with this & other affiliated brands.
Absolutely Fabulous, Daria, & a Janet Jackson video on Youtube directing me to Limewire for the audio download - this is not a list of things remembered from the late 90’s & early 200’s (obviously it is but…) it’s a collective of audio & visual works that can be credited with sending this day in the direction it’s gone at the Postmodern Indigenous home office.
It is also proof that it is possible to have made it to 2018 without really needing to like anything new at all.
A healthy amount of appreciation for the good old days, never that good when we’re honest about them, is, in all seriousness, healthy. Whether or not anyone’s past was all happiness and bubblegum (who can make good art of that???) looking back can provide us all the opportunity to look, with more experienced eyes, at what inspired us. Even if we didn't see them that way at the time, the things we were drawn to as children & teens had a lot to do with the adults we were being drawn to be, and when we look at the things that we make, and do, and care about in adulthood, there are often pleasant, and sometimes unexpected ties to things we found ourselves loving simply because we did, no matter if it was a cartoon, a genre of music, or a television network.
If you grew up on/started watching MTV way too young, if you hungered to hear unedited rap music & gave yourself an education surpassing the one obtained by most young rappers of today, if you’re just looking for a dope sweat suit...
This is for you. Grab a Reptar bar (Seriously, you can order one from FYE!), & let’s take a trip down memory lane.
I’ll waste no time explaining literary, existentialist, teen hero Daria. Opting instead to believe you’ve done the required watching of both it & Freaks &Geeks; there’s still time! However old you were when you came across this animated gem of a series, either in real time or via streaming service where it’s seamlessly stripped of the then new music used between scenes (licensing reasons apparently?), you knew right away that you were on to something smart, varied in point of view, and incredibly timely - packaged as an MTV spin off show centered on a minor, leather jacket wearing, ancillary character from Beavis and Butthead.
Now official gear has dropped in collaboration with Lazy Oaf, and fans can show their love directly with screen printed character t-shirts, indirectly, through merch like the Sick Sad World logo jacket that references a favorite focal obsession of title character Daria & her best friend Jane, or through subtle symbols on versatile pieces like the maroon work jacket pictured below; which features an embroidered pizza slice on the cuff.
Moschino is the new M in MTV for the H+M designer collab dropping November 8th. All in all the collection is a little too remember when Givenchy was doing the gold chain and rottweiler thing for this writer, but the simple warm up with ankle biters pictured below is a favorite, and also happens to be a dual gendered set as well.